Watson Commerce Ideas
Submit new product ideas for Watson Commerce Offerings including Digital Commerce, Websphere Commerce, Watson Content Hub, Watson Commerce Insights, CPQ, Dynamic Pricing, Order Management, Inventory Visibility, Store Engagement, Watson Order Optimizer, Price Optimization, Promotion Optimization, Markdown and Deal Management. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.
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Currently, in WebSphere Commerce we leverage "Merchandising Associations" to promote various cross sell, up sell, accessories or replacements on product pages. This process is currently done manually by the business user at both the product and SKU level in the Catalog tool.
This idea would be to leverage Watson to analyze shopping/purchase behaviors and trends over periods of time and to automate the process of creating these associations. Of course, the recommendations would have the ability to be overridden by the business, but the platform would begin using this behavioral data and purchase data to determine what items are often purchased together or instead of, etc. If the business user approves the automated recommendations, these changes would be committed against the database.
It would seem this would have to be fluid.. for example if you have a coffee maker, Watson may decide that a gold filter or mugs are often purchased with the maker. However, the trend may change over time and people might start purchasing paper filters more frequently and the system would flex with the change in pattern.
Additionally, I'd wonder whether a data model could be introduced that would look at inventory availability for items to determine, "ok this product is often experiencing out of stock situations" and automate the process of identifying nearest/suitable replacements for these products with the same approval / review workflow mentioned above.
How will this idea be used?
This would automate more of the business user functions in the tooling and leverage Watson to make the recommendations, analyze the patterns and trends, etc.
|What is your industry?||Retail|
|What is the idea priority?||Low|
|Link to original RFE|